Looking for a one-of-a-kind bridesmaid gift that your girls will actually use long after the wedding day? Let me introduce you to Foxblossom Co.. It's no secret that Instagram is quickly becoming one of the best ways for brides to find great vendors - and vendors to find one another. This is preciously what happened as I was scrolling my Instagram feed one day and saw a picture of a scented candle called "Bride's Bouquet." In a world where we scroll through hundreds of images a day, it's not often that something strikes me and makes me dig a little deeper. I instantly thought the candles would be a great bridesmaid gift or a great item to gift to my wedding planning clients. After a bit more research, I learned that the company began as a one-woman Etsy shop and that the majority of the products are handmade in a Pittsburgh studio. Supporting local women-owned businesses? Count me in! I knew I had to interview the team behind Foxblossom Co. and share their story - and amazing products with all my readers! From personalized wedding hangers to luxurious robes to truly customized gift boxes, Foxblossom Co. makes it easy to give a gift that will be treasured for years to come. Make sure you check out their website and give them a follow on Instagram - @foxblossomco!
1. Who is Foxblossom Co.? How did the company get started?
Foxblossom Co. is a gifting company that aims to make gifting simple, personal and meaningful. I originally started it as a part-time hobby / Etsy shop creating personalized bridal dress hangers. I had designed a dress hanger for my own wedding in 2012 and listed photos on Etsy on a whim. To my surprise (and delight!) orders started pouring in immediately, and soon I found myself quitting my job at Carnegie Mellon and working on my growing business full time. Over the past 5 years, we have evolved into so much more than a hanger shop. We are constantly innovating, changing and expanding product lines, improving product quality and growing our team.
2. What type of products do you offer?
Our focus is on personalized gifting for weddings and more. While our start came from custom bridal hangers (and they are still one of our most popular product lines), we now offer personalized glassware, custom gift boxes, candles, greeting cards and much, much more. We consider ourselves your one stop shop for engagement and wedding gifts, bridal party gifts and bridesmaid proposal boxes.
3. We know that you create gorgeous, one-of-a-kind gift boxes. Can you tell us what goes into creating a gift box and what a recipient might find inside? Are customers able to customize a gift box?
Our gift boxes were a fun addition to our product lines and have been available for just over a year now! We love being able to help brides, friends, mothers and everyone in between create custom gift boxes that create meaningful memories for the recipient. We offer more customization and personalized products than any other gift boxes available – we are also the only shop (that we know of!) that makes the majority of our products in-house. Lastly, we top every box with a handwritten card and a calligraphy tag (done by an artist we partner with in Pittsburgh!).
We have a selection of 15+ carefully curated boxes available on our site. Each box features handmade products by us, as well as a few amazing, responsibly sourced items from our retail partners. We partnered with some of our favorite brands -- Formulary 55, Lollia, Sugarfina, and Herbivore Botanicals, to name a few – to add products into each box that will be well-received (and actually used) by the recipient. We love each and every product we source, and use them in our own lives. We are especially addicted to the Dona Chai chai tea concentrate and the Herbivore Rose Lip Conditioner!
We’ve been working hard over the past few months to make the process of customizing a gift box as easy as can be. Customers choose the box that they like best, and then select their custom options (colors, items, personalization, etc) before selecting a greeting card and writing an optional message. When we receive the order, our team will handwrite their message onto the greeting card, create their items, carefully pack their box with paper shred and tie it all up with an ivory satin bow.
If someone needs to customize their gift box beyond the selections we offer on the site, we are more than happy to work one-on-one with them to create a custom gifting suite that suits their needs. We’re always happy to swap out products or create a completely custom gift box (we especially love working on welcome gifts for weddings!)
4. We’ve all received our fair share of bridesmaid gifts that aren’t really practical outside of the wedding day. What are some bridesmaid gift ideas that will be loved and used well beyond the big day?
This is something that we hear a lot. We’ve been working hard to make sure we offer products that will last and be loved for a long time. Of course, our favorite go-to bridesmaid gift is to send one of our bridesmaid gift boxes: they are so easy to personalize and can be sent directly to the recipient, and, most importantly, they’re filled with things like candles, chocolate and beauty products that will definitely be used. If brides are looking for something different, our robes, jewelry and hangers are timeless. Our most popular bridesmaid gifts that can be used well beyond the wedding day are our personalized stemless champagne flutes and our natural wood bridal party hangers, which are laser engraved with whatever you want right here in our studio.
5. What do you think makes your products unique and stand out amongst the competition?
There’s no doubt that there is a lot of competition in the wedding industry. We try to create products that are high quality, long lasting and the best bang for your buck. We work with responsible manufacturers and environmentally friendly products, and whenever possible, try to source our materials from US companies.
What really makes us standout, however, is the handmade touch that each and every product receives before leaving our Pittsburgh studio. We have a wonderful, dedicated team of women that are creative pros – on any given day our ladies are running the laser cutter, handpouring candles, forming wire by hand and working on dual embroidery machines, all while making sure orders make it out to our customers in a timely fashion.
6. We love that your studio is located here in Pittsburgh. Why do you believe it’s so important for local small businesses to support one another?
We love supporting Pittsburgh businesses! Pittsburgh has become such a vibrant and artistic city – it has been the perfect place to build and grow this business over the years. Both my husband and myself are entrepreneurs, so we know how difficult, but overwhelmingly rewarding, it can be to own a small business. Working with and encouraging other local small businesses, artists and boss ladies helps support our local economy, builds a strong sense of community and keeps jobs in Pittsburgh. We’re thrilled when we have an opportunity to partner with any Pittsburgh business, from printing companies and bridal boutiques to artists and photographers.
7. What’s been the greatest success or biggest compliment for Foxblossom Co. so far?
This is a tough question! The most rewarding part of this business, by far, is hearing from our happy customers. We are so overwhelmed with how thankful and supportive our customers have been of our business, especially when they take time out of their day to email and tell us how our products helped make their wedding day even more special.
8. Any big plans / goals for the coming year that you can share with us?
Yes! This is a big year for us. We’ve spent the better part of the last year working on a comprehensive rebrand from Deighan Design (our original Etsy shop) to Foxblossom Co., and this year we’re focusing on releasing more new products, working with manufacturers to create brand new product lines and launching a wholesale site (coming this fall!). Our biggest goal is to see Foxblossom Co. products in some of our favorite stores – both online and brick-and-mortar, so keep an eye out for that!
9. We always like asking all of our small business owners – if someone is thinking of taking the leap and starting their own business, what advice would you give?
My biggest piece of advice is to be patient. It can be easy to get down on yourself after a failed product launch or a low sales day, but keeping your head up and staying passionate about what you do is so essential to finding happiness while running a small business. There are so many moments in the last five years where it would have been easy to quit and go back to my day job, but it’s those tough moments (days, weeks or even months!) that make the successes that much more exciting!